CREATIVE
SERVICES

   Consultation & Design

   Project Implementation

   Creative Services

   Training

   Support

Introduction

Powerful, sophisticated branding is one of our core skills at Pixel Power. Exciting brands differentiate your channels from your rivals. In order to turbo-charge your creative processes either with a new brand or a channel re-brand Pixel Power offers a full suite of creative services that will get your channel on-air quickly and with the best possible brand image. You can learn how to do this yourself, work alongside our experts, or we can do it for you.

Our in-house Creative Services team is highly experienced in creating unique eye-catching designs for our clients, with attention to detail and expertise throughout the whole design process.

We have direct experience of branding and rebranding with broadcasters from all over the world and we can help your own creative and design teams by making the ‘Design to On-Air’ process more efficient and reduce your time to launch.

In addition, our experts will work very closely with your head designer (or design team) to ensure that all the powerful feature sets of our solutions are fully understood for your particular needs. As the design process continues your team will have easy access to our experts by phone, remote access or site visit to help ensure that you always use the best ways to achieve the desired visual impact on screen.

Why might you need help?

With any new installation time to on-air can be critical to materialise your return on investment. Working together we can help you quickly build your in-house knowledge and understanding of the new products. Our experts use these tools every day and can train your staff quickly and effectively.

Rebranding is a powerful way to maintain viewer engagement but can be a daunting task. We can help make this easier whether it is a comprehensive rebrand of all your channels or simply a time-related special branding of single channel, eg. Branding around a national holiday or a special event.

We can help you do this yourself by training your staff to become super-users of these applications so that you can handle any branding and rebranding issues quickly and easily and without limitation.

Benefits of our creative services team

Our Creative Services team work with broadcasters worldwide every day. In doing so, not only are they highly experienced in using every aspect of our solution, they are up to date with latest trends in how broadcasters are keeping their brand, look and feel engaging for viewers.

Viewer retention is key to all broadcasters for both engagement and revenue purposes. Pixel Power can help you steal a lead on your rivals and maintain audience loyalty by helping you understand how to get the best from our solutions.

What we do

Our creative teams can work with you in the various stages of delivering your graphics whether a new channel launch or rebranding of existing channels.

From consultation of your initial concept through the design process, implementation, handover and ongoing support our team are dedicated to providing you with the appropriate level of assistance all the way.

With many years experience delivering both simple and highly complex projects for broadcasters worldwide the team delivers to deadlines to ensure you go on-air on time.

Consultancy Stage

  • Initial concept discussion leading to quotation for work to be completed
  • Workshops for requirements scoping, business logic and workflow specification
  • Template design discussion, concepts and alternative looks depending upon design requirement and solutions’ licensed features
  • Access to development for optimization and scripting advise
  • Product overview, meetings, specification documentation, demos

Template building Stage

  • Build of specified template set from consultancy session
  • Initial in-house template testing
  • Workshop with the customer team building templates

Graphics Handover Stage

  • Delivery of initial graphics package
  • Workshop to take customer creative team through the build process and workflow of the templates provided
  • Associated documentation details work and templates delivered
  • Operational/engineering team overview to know what should be expected
  • Refresher training on new functionality/features used

Implementation Stage

  • Roll-out onto customer test and staging system and evaluate against required workflows and business logic
  • Issue resolution, requirements change management
  • Delivery of final graphics package

Design Launch Stage

  • Publish job to on air channels
  • Hand holding as new design taken to air

On-site launch & support

The true test is how everything looks on-air

Right at the time you need it most Pixel Power is there for you with support on-site or over the phone and with experts who have done this before, many times. For both us and you it is important to know that you have people by your side who understand the detail of your workflow and how the graphics, branding, templates and automation all work together.

The Pixel Power team is dedicated to ensuring your on-air process runs smoothly, efficiently and on time. Through tried and tested process we are with you to ensure the systems are tested, implemented and monitored before and during the on-air process. Our goal is tightly aligned with your goal; to get you on air with your new brand and engage your viewers as quickly as possible.