PIXEL POWER CLARITY ON GMTV
Speed, flexibility and compatibility touted on leading breakfast programme

October 2004, Cambridge, England...
Pixel Power Ltd., announced that GMTV, Europe`s biggest breakfast TV station, is utilizing 3 Clarity systems with internal video clip and DVE options for its graphics needs. GMTV, launched in January 1993 regularly attracts around 6 million viewers a day. Broadcasting nationally from 6-9.25am, seven days a week, the station provides a lively mix of news, views and entertainment.

Clarity is a family of powerful, multi-format, single and multi-channel graphics systems addressing the character generation, still/clip store and animated graphics requirements of television broadcasters and post-production. Offered in combinations of standard and high definition formats, there are even Clarity models that can simulcast both standard and high definition from a single system.

Clarity was chosen by GMTV for a multitude of reasons. Being PC-based rather than proprietary allows GMTV to do much more in terms of integration into the overall system. Clarity adds more scope for the design with its capability of running third-party design tools. In addition, the speed and flexibility of the Clarity system is a definite plus, especially compared to the older systems it is replacing. Having KVMs over the structured (UTP) cabling was another reason for the purchase, as there is no need for dedicated cabling.

A key requirement was Clarity’s ability to integrate with the Autocue “QNews” newsroom system, as it is a key production tool where the producer or journalist can add details of the CG they require while writing their script. At transmission GMTV studio PAs call up the CGs using QNews Automation Control Center, and thus free up the graphics staff for other tasks.
Clarity resides on GMTV’s LAN and can therefore interface with GMTV’s other systems, such as Quantel, iMAC, and their Library Picture Wire System. All the graphics can be transferred to the Clarity, saving an immense amount of time and effort.

Clarity’s user-friendly interface and ease-of-use meant that both GMTV’s broadcast and IT staff came quickly up to speed on the system when the systems were installed. And Clarity’s powerful feature set and ability to integrate with remote data sources like SMS and MMS offers GMTV a broad range of tools as it moves forward into the future.

Geoff Wright, Chief Engineer at GMTV, states” We are particularly impressed with the speed and flexibility of Clarity, which allows us to get exciting graphics and animations to air quickly. It is an excellent creative tool !”

James Gilbert, Commercial Director of Pixel Power, says, “I am delighted that such a leading breakfast news provider has chosen to invest in Clarity. Their decision reflects not only the rich feature set and easy integration but also our long term commitment to developing the Clarity family further to meet the evolving needs of high profile broadcasters such as GMTV”.

About Pixel Power:
Established in 1987, Pixel Power is dedicated to providing broadcasters and facilities with powerful graphics and character generator products. With a flexible, professional range of award-winning products, Pixel Power has over 2000 systems installed worldwide.
Pixel Power Ltd. corporate headquarters is located in Cambridge, England, with a wholly owned US subsidiary, Pixel Power Inc., based in Pompano Beach, Florida. Pixel Power maintains its global presence through a worldwide network of distributors.

ww.pixelpower.com

###

All trademarks used herein, whether recognized or not, are the properties of their respective companies.