PIXEL POWER PROVIDES GAMING'S MOST INTENSIVE GRAPHICS TO ITV PLAY

Graphics Leader Partners with Mobyjoe to Control Multi-Player Games

June 22, 2006, Cambridge, England

Pixel Power is helping to provide what is thought to be live TV gaming’s most intensive and dynamic graphics to ITV Play. Pixel Power is customising its semi-automated Clarity character generators with software from Clarity-specialist Mobyjoe to output realtime information on thousands of players for the leading gaming channel.

While viewers play the games, the system collates realtime data on their progress for display on-screen. This data, plus lower-third graphics including animated logos, contact details, tickers and live chat, and graphics in centre-screen for the games themselves, are all under the control of just a single operator using a custom-built control interface.

The new graphics system launched on 31 May 2006 with the debut of ITV Play’s Coronation Street quiz. Pixel Power’s two high-end Clarity 500 character generators host the tailored software from Mobyjoe.

“Graphics are an essential component of interactive channels and ITV Play is pushing their capability to the limit,” says Pixel Power MD James Gilbert. “The channel demonstrates the powerful practical capabilities of customised character generator systems.”

“ITV Play is possibly the fastest paced and most content-rich gaming channel in terms of the gamer data it processes and broadcasts in real time,” says ITV Production’s, head of studios and location services, Paul Bennett. “Without Pixel Power and Mobyjoe, we simply couldn’t handle so much data and produce the UK’s leading gaming channel with just one operator.”

The deal follows ITV News Regions’ roll-out of Pixel Power’s Clarity 500 graphics solution across its regional UK news stations.

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Notes to editor

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics.

Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in Florida, USA, and a dedicated network of distributors and support offices around the world.

Mobyjoe is a leading Clarity application development company that specialises in providing simple interfaces to complex Clarity jobs. It works with a range of broadcasters in areas such as call-TV, gaming and text interactivity, providing single-operator and no-operator solutions that increase efficiency, reduce time-to-air and decrease the risk of errors.