PIXEL POWER DELIVERS LIVE INFORMATION TO AT THE RACES
First Horseracing Broadcaster to Use Live Feeds on Race and Form

Cambridge, UK, 31st October 2005: At The Races is the first racing broadcaster to deliver live graphical information on race, form and odds through an automated television graphics service. The UK and Ireland’s most watched dedicated racing channel is using an on-demand graphics solution from Pixel Power and iKnowledge.

Developed out of its experience and the depth and focus of its systems for financial markets, iKnowledge feeds analytics, race-card and results data, prices, jockey silks, form, stats and trends for on-screen display into Pixel Power’s Clarity 500 character generator. This displays the information in real time in customised format, including odds comparisons from various book-makers and even displays rates of betting behaviour change for each horse to help viewers identify last-minute best-bets.

The Clarity 500 multi-channel SD graphics solution combines text, stills, video clips, sound and live video in two fully independent channels. Fault sensing bypass relays ensure that programme video stays on air in case of power loss or system failure.

"At The Races’ new on-demand graphics resource adds another level to the viewing experience and production quality," says Matthew Imi, chief executive of At The Races. “Our viewers now get the best pictures, commentary and stats in one user-friendly presentation."

“iKnowledge fully exploits its comprehensive stockbroker’s view of racing all year round for At The Races,” says Kevan Moretti, iKnowledge’s co-founder and commercial director. “It delivers the most relevant and key information that really matters to punters.”

“Pixel Power and iKnowledge’s combined automated data management technologies produce a live ‘on-demand’ graphics resource for the most in-depth live racing information,” says managing director of Pixel Power James Gilbert. “Graphics is about improving the viewing experience and standing out in the competitive market. At The Races now offers unrivalled race viewing together with instant information that attracts viewers seeking expert tips.”

Notes to editor

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics. Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in Florida, USA, and a dedicated network of distributors and support offices around the world.

iKnowledge is a Pixel Power integration partner. The company is the UK’s leading sports broadcast GFX company delivering Automated Graphics Systems, In-Running Wager Systems, Statistical & Media Content, and IT solutions for broadcasters, bookmakers, venues, governing authorities and publishers that include At The Races, SIS, BBC Sport, Channel 425, Pokerzone TV, Ladbrokes, Coral-Eurobet, William Hills, the British Greyhound Racing Board, and Betinternet.