PIXEL POWER ANNOUNCES SIGNIFICANT UPTAKE OF CLARITY BY GERMAN BROADCASTERS
WDR, RTL2, Vox and HR All Choose Clarity Graphics Systems

Stand 7.138, IBC2005, Amsterdam, 9 September 2005: Pixel Power today announced significant uptake of Clarity character generator systems in Germany. In partnership with their local distributor, SHM (www.shm-broadcast.de), multiple unit sales have been made to WDR, RTL2, Vox, CBC and HR in the past few months.

After extensive evaluation of competitive systems WDR, Cologne, are purchasing a total of 48 Clarity 500 systems by the end of 2006. The first 20 systems have already been delivered. WDR chose Clarity because it has an easy to use high quality character generator feature set supplemented by video clips, DVEs and an upgrade path to High Definition. The quality and smoothness of the animation effects and Pixel Power’s willingness to work with WDR to further enhance the product were key factors in the purchase decision.

Hessischer Rundfunk in Frankfurt plan to purchase Clarity character generator and still store systems for News, Sports and mobile production. Key factors in their decision were the ease of integration with their MOS newsroom and automation via TCP/IP network. They evaluated this capability thoroughly by including a mock newscast with full control room crew and live talent as part of the competitive demonstration process, before choosing Clarity.

CBC in Cologne have also purchased Clarity systems for the master control playout of RTL2 and Vox. The systems are under automation control and supply interstitials, including audio voice-overs, squeezebacks and Now/Next program information. CBC were particularly impressed with the audio capabilities and the provision of redundant power supplies and watchdog bypass, essential for a device placed in the program video stream.

Jürgen Helscher, Managing Director of SHM Broadcast, said “Our many years experience of the German CG market combined with the excellent Pixel Power product line enabled us to win this business in a competitive environment. We look forward to continued growth of our joint businesses in Germany”.

James Gilbert, CEO of Pixel Power Inc, affirmed, “Our close cooperation with SHM and commitment to delivering quality character generation products is paying off. Together we will continue to build strong relationships with the major German broadcasters to become the CG of choice in Germany”.

Notes to editor

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics.

Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in Florida, USA, and a dedicated network of distributors and support offices around the world.