3D ANIMATION FROM PIXEL POWER CHARACTER GENERATOR

Stand 7.138, IBC2006, Amsterdam, 8 September 2006: CG-3D is a new option for the Clarity range of SD/HD switchable graphics generators from Pixel Power. It offers true real-time 3D animation with parametric control of elements, lighting and moves. Like the rest of Clarity’s functionality, it is capable of both automated control and automated input. CG-3D is a field upgrade for existing Clarity HD/SD systems.

The result is the 3D animation capability of a dedicated system with no requirement for 3D experience on the part of the operator. Complex models can be imported from specialist 3D systems (including Autodesk 3ds) and manipulated within Clarity. These models can be edited – or new ones created – with the built-in controls, parametric primitives and keyframe structure.

2D text and graphics layers from Clarity can be texture mapped onto 3D models, including live video feeds, animated text, cell animations, images and clocks. Lighting control is included to complete the functionality. Automated data input – for example from sports statistics systems – can be fed directly onto the surfaces of 3D objects.

“Viewers are expecting ever more sophisticated ways of presenting information, particularly in high profile programming like sports coverage,” says James Gilbert, MD of Pixel Power. “What the CG-3D option gives producers is a way of creating dynamic information presentation using very sophisticated 3D animations, but with the simplicity of operation you need in a highly-pressurised live broadcast.”

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Notes to editor

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics.

Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in Florida, USA, and a dedicated network of distributors and support offices around the world.