Pixel Power BrandMaster™ Wins Star Award at IBC 2009

World’s First Branding Switcher™ Recognized for Innovation by the Editors of TV Technology Europe

September 21st, 2009 -- Pixel Power’s BrandMaster™ Branding Switcher™ has been awarded a prestigious 2009 STAR (Superior Technology Award Recipient) Award from the editorial staff of TV Technology Europe magazine. The award was given at the 2009 IBC convention in Amsterdam.

The BrandMaster product was given its European launch at IBC after two years’ development by Pixel Power, a leading provider of broadcast graphics systems.

The STAR Award celebrates and showcases the pre-eminent technological innovations available to the broadcast industry. This year, TV Technology Europe's editors reviewed a variety of products from more than 1,300 vendors at IBC, examined the technical applications and their overall contribution to the industry, and then chose 25 winners. TV Technology Europe, published by NewBay Media (www.nbmedia.com) is the region's leading magazine for broadcast technology.

“We are delighted to see our efforts recognized with this highly regarded international STAR Award”, said James Gilbert, Joint Managing Director of Pixel Power. “Today’s broadcasters need to be able to implement a distinctive branding strategy for even the simplest of channels in order to meet demands of a highly competitive environment and BrandMaster helps them deliver this cost effectively.”

Pixel Power’s BrandMaster responds to this need by combining complete master control and high-end branding graphics in a single integrated system that efficiently brands each channel while eliminating the need for a separate graphics pool. BrandMaster puts advanced broadcast graphics directly at the point of transmission to reduce the complexity of the signal path and to streamline the channel branding process. This significantly reduces the amount of equipment, power consumption, and total cost required to deliver a uniquely branded broadcast channel.

BrandMaster supports both HD and SD channels. It delivers logos, clocks, text crawls, multiple tickers, DVE moves, automated scheduling and available EAS support. Advanced audio handling includes multichannel support, shuffling, voiceover and available Dolby-E. In addition to the standard model, BrandMaster Clips adds 2 HD video clip players supporting up to eight hours, each with video, key and 2D DVE. For premium channels with sophisticated branding needs, BrandMaster 3D delivers real-time 3D and multichannel 3D DVE. Dynamic text and live video from internal and/or external sources can be mapped onto sophisticated 3D models with keyframe animation. BrandMaster delivers its impressive functionality for less than the cost of most switchers with no graphics.

About Pixel Power

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world, the company’s award-winning solutions provide broadcasters, post-production houses and outside broadcast trucks of all sizes with distinctive, professional, reliable and cost-effective on-air graphics. Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary with offices in the USA, and a dedicated network of distributors and support offices around the world. Pixel Power has announced it is setting up a Dubai office to provide technical and sales support to the Middle East region.