PIXEL POWER DELIVERS GRAPHICS FOR FIRST UK HD CHANNEL

Red Bee Selects Clarity5000 to Kick-Start HD with World Cup

April 24, 2006, NAB, Las Vegas...

Pixel Power Ltd (www.pixelpower.com) today announced it will provide the HD graphics for Red Bee Media’s new HD channel due to launch in May for the World Cup. The deal for two Clarity 5000 hybrid SD/HD graphics systems sees Pixel Power and Red Bee offering the UK’s first publicly available HD service.

Pixel Power will provide the graphics solutions to display captions, scores, logos and statistics throughout the competition.

“Pixel Power has the longest history of HD character generator development and makes the ideal partner for this landmark HD launch,” says Red Bee Media CTO Chris Howe. “Our initial trial enabled us to gain valuable insight into the viability of various formats and operating processes and positioned us to pioneer HD best-practice.”

The new channel will use MPEG4 encoding for superior reception. Red Bee will also use content originally captured in HD rather than ‘up-resing’ content originally captured in SD to HD. The HD channel launch follows the success of the two companies’ proof-of-concept HD test channel showcased at IBC2005.

“Pixel Power understands the importance of creating original graphics in HD for HD transmission,” says Pixel Power managing director James Gilbert. “Red Bee and Pixel Power have already demonstrated that their technology is ready to fulfil HD ambitions and I look forward to providing HD graphics to broadcasters across the UK and around the world.”

About Pixel Power:

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics.

Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in Florida, USA, and a dedicated network of distributors and support offices around the world.

About Red Bee Media:

Red Bee Media, formerly BBC Broadcast, specialises in the delivery and promotion of digital media and offers the complete range of services required to promote, playout and provide access to broadcast content across all media, from television to mobile phones. Formerly a commercial subsidiary of the British Broadcasting Corporation, Red Bee Media is now owned by Creative Broadcast Services, which is owned by Macquarie Capital Alliance Group (65%) and Macquarie Bank (35%).

Its services include promotions, navigation, access, content playout, interactivity, broadcast listings and data. For more information, please visit www.redbeemedia.com

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