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Master Control Switchers with Integrated Branding |
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BrandMaster™ is the world’s first family of Branding Switchers™ that seamlessly integrates a complete master control switcher with broadcast graphics for channel branding. BrandMaster injects sophisticated graphics capability for branding where it belongs — directly at the point of transmission — while simultaneously reducing the complexity of the signal path and streamlining the channel branding process.
 BrandMaster is the first master control switcher made by a company that fully understands channel branding. BrandMaster puts a complete suite of automated broadcast graphics tools and full master control functionality inside a single, integrated device, making it easier to deliver a consistent, fully realized identity for a channel.
This streamlines the signal transmission chain significantly, reducing the amount of equipment, power consumption and total cost required to deliver a uniquely branded broadcast channel. BrandMaster is easily deployed for single or multi-channel environments and supports both standard and high definition video formats.
Recognizing the need to match budget and graphics requirements for a range of channels, BrandMaster is available in three different versions.
 BrandMaster™ systems fully support the emerging need for 3D stereoscopic graphics whilst maintaining a familiar workflow, and allow the re-use of pre-existing graphics templates, reducing the time and cost of launching a 3D channel.
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BrandMaster supports a wide range of branding requirements for both standard and high definition channels including multi-layer static and animated logos, clocks, text crawls, multiple tickers, DVE moves such as squeezeback, EAS and many other graphics elements.
Full audio support is included for multi-channel sound with shuffling and voiceover capabilities. |
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BrandMaster Clips adds two HD video clip players. Each clip player plays video and key streams and has its own 2D DVE.
The clip players can be used for animated backgrounds, snipes, bumpers or even promo playback, freeing up ports on upstream video servers.
Pixel Power’s dedicated clip subsystem and mild compression provide the highest quality of video playback. Occupying only 3RU of space, BrandMaster Clips includes 2 hours of HD clip storage, expandable internally up to 8 hours. |
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Premium channels demand the ultimate in branding graphics.
BrandMaster 3D adds real-time 3D and multi-channel 3D DVE capabilities within a compact 3RU chassis.
Dynamic text and live video from internal and/or external sources can be mapped onto sophisticated 3D models with keyframe animation. |
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Control Solutions
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BrandMaster supports a flexible range of hard and soft panels to match the varied requirements of the master control environment.
Video Switch Panel (VSP)
The Video Switch Panel (VSP) for BrandMaster is the world’s first master control panel to use full-color TFT switches that can display static images or moving video of graphic and video assets, literally putting a greater amount of information at an operator’s fingertips. Infinitely reconfigurable enhanced software control panels include support for touch screens with gestures. Expanded router intelligence within BrandMaster remaps all master control interfaces, signals and displays to a channel with a single button press. See more information on the VSP here.
Soft panels with optional touch screen
Cost effective and flexible soft panels can be built using the Pixel Control Toolbox or configured using the Pixel Power Management Console. |
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| Router Integration |
Like most new generation master control products, BrandMaster utilizes an upstream router for crosspoint switching. With full support for major routing protocols the system can work with local master control routers or busses on the main station router, connecting via serial or TCP/IP Ethernet. For single channel installations the Pixel Power Router Control Server (PPRCS) is integrated with the BrandMaster hardware; for multi-channel master control the PPRCS is implemented using dual central controllers for optimum system resilience and redundancy.
The PPRCS supports router salvos, usually found only on expensive, stand-alone router solutions. This enables the use of low-cost routing switchers, giving broadcasters new cost-effective options to consider when designing their master control systems. PPRCS intelligence means that when a single button is pressed to select a new channel for control, PPRCS automatically remaps all sources, destinations, panel labeling, monitor wall feeds, and more, instantly reflecting the support requirements for the current channel. |
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| Graphics WorkFlow and Production Tools |
BrandMaster is a presentation device and has no built-in creation tools. Graphics are prepared using Pixel PREP software or Clarity hardware systems then transferred via network to the BrandMaster playout device.
Pixel PREP
Pixel PREP Clips
Pixel PREP 3D
The choice between Pixel PREP software or Clarity hardware systems depends on budget. An appropriately configured Clarity system has the benefit of providing a real-time preview, including video clips, real-time 3D and live video sources. Graphics content on BrandMaster is managed remotely using the Pixel Power Management Console (PPMC) or Pixel Promo. |
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