Dynamic automated graphics generation

Computer designer

Effective branding and promotional graphics (channel graphics) are essential in today’s competitive broadcasting landscape in order to provide clear channel identity and also to differentiate output. Not only that, but informative graphics also play a vital role in enhancing viewer “stickiness”.

With cross-promotion also vital in a dense multi-channel environment - alongside onscreen “now and next” type information – the volume of graphics required continues to grow. Many of today’s channels are highly dynamic with last-minute schedule changes and/or promotions and graphics playout technology needs to be able to cope cost-effectively with these demands too. But at the same time one of the key drivers across any broadcast playout environment is to lower cost and increase efficiency without compromising – indeed while enhancing – the on-air look and feel of a channel.

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