New requirements in a multichannel world
Today’s TV audience demands a broader variety of channels and a sophisticated viewing experience with features such as high definition video and multichannel audio. In response, broadcasters of all sizes have taken advantage of the digital tier to emerge as multi-channel providers, delivering content to multiple audiences, in different formats.
In this paper, you'll learn...
• How to cope with the growing demand for increased channel count and multi-format distribution whilst controlling capital outlay and operating expense
• Why channel branding graphics and in-program promotions are key to improving channel identity and retention figures
• How collapsing the channel equipment chain into a smaller number of devices leads to cost and power savings