Article: Building a better connected world

MediaTech 360 kicked off with a roundtable hosted by Huawei to discuss a recent white paper they completed with Vodafone, looking at broadcast and the cloud. However, debate among the roundtable attendees soon turned to the possibility of IP being involved in playout.

Sinead Greenaway, director of operations and technology at UKTV, was very vocal on the subject, telling the other attendees “Oh God, are we still talking about this ? I feel like we’ve already got a hugely mixed economy. All of our digital based activity is IP. Our job is more about bringing the old engineering and ‘box’ world into this new world.” ...........

........... Roundtable chairman Niall Duffy then posed the question, is there room for smaller vendors in the playout space? Ciaran Doran, executive vice president – global sales and marketing at Pixel Power said he thinks broadcasters get what they want – the best in breed. “If you look at the last 15-20 years in terms of Channel in a Box type scenarios, you’ll find a broadcaster saying ‘oh well that’s great’,” he said. “What this enables is a much more level playing field in terms of smaller vendors accelerating because they don’t have the baggage to drop. It’s exactly the same in the broadcasting world where you’ve got the likes of Google and Amazon and Netflix who’ve come up with no baggage and all of a sudden from nowhere they’re producing content that’s competing with the major companies. All that happens in any industry, it happens in the hardware and software industry as well.”

Download the full article.pdf

Latest news

  • Pixel Power features in TV Technology

    "In the past broadcasters were prepared to pay 100 percent of the price for a product where they used 60 percent of the features 40 percent of the time,” said Ciaran Doran, executive vice president at Pixel Power while speaking to Peter Suciu, TV Technology for his article looking at the endless possibilities for Virtualized Playout, along with Imagine Communications, Snell Advanced Media, Harmonic and Grass Valley.

    Read more

  • Pixel Power showcases workflows and productivity at CABSAT 2018

    CABSAT, Dubai, Stand Z5-103: Pixel Power, the global automation, branding and graphics innovator, is using CABSAT 2018 (Dubai World Trade Centre, 14 – 16 January 2018, stand Z5-103) to demonstrate the benefits of combining its unrivalled graphics and processing power with intelligent automation. The company has already delivered multi-channel automated content production solutions in the Middle East.

    Read more

  • Pixel Power at NAB New York & SMPTE Hollywood

    Pixel Power builds on automated workflows to deliver real revenue benefits at NAB New York & SMPTE Hollywood.Booth demonstrations underline how proven functionality leads to new gains for broadcasters and content companies

    Read more