New Business Model With Pay-As-You Go Option

Amsterdam, IBC, Stand no. 7.A31 – 13th September 2013 - Pixel Power, the innovative supplier of broadcast playout solutions with integrated graphics, is launching internationally two versions of the same file-based graphics concept at IBC2013 - Pixel Factory and Pixel OnDemand. These are aimed at the large number of high intensity, high-quality niche and syndicated channels on-air today with both products delivering the same automated workflows with uncompromised graphics. The only choice for the broadcaster is between capital expenditure by buying Pixel Factory™, or an innovative pay-as-you-go operational expenditure model with Pixel OnDemand™.

For those operators who want to move to an operational expenditure model, Pixel OnDemand offers precisely the same functionality and architecture as Pixel Factory, but on a pay-per-use basis. The broadcaster/facility buys a number of hours of file output for either simple or complex graphics. A range of bundles are available to suit the demands of all broadcasters. The user is free to choose to use the pay-per-hour budget on a single processor or across a large server farm.

Pixel Factory is a networked graphics delivery system, with a stylish user interface. It runs on a graphics render farm of standard IT servers qualified by Pixel Power, which allows the company’s Gallium software to manage the workflow and means a single implementation to serve multiple users, departments and channels. Broadcasters buy the system (with or without servers) at an attractive capital price.

The solutions are aimed at broadcasters and facilities needing high-quality file-based graphics, within programming as well as for branding and promotions. Both include elements of Pixel Power’s Gallium™ automated workflow tools and interfaces to other systems. Most important, both are built on the best-of-breed Clarity Graphics™ engine for results that are identical to Pixel Power’s acclaimed standalone hardware graphics systems.

James Gilbert, Joint Managing Director of Pixel Power, said, “What our customers tell us is that they want flexibility. We give them that flexibility within the product so they can choose between simple or complex 3D timeline graphics, and they can choose how they pay for it. Some will want to stick with the traditional model of buying a system, but we know plenty of operators are excited by the idea of paying as they go. As so often, Pixel Power is leading the way, this time in recognising that the business of broadcasting is changing fast, particularly with new platforms and new services coming to market. I’m sure many other vendors will be following our lead in the future.”

Visitors to IBC will be able to see Pixel Factory and Pixel OnDemand in operation, and discuss the alternative commercial models, alongside the rest of the Pixel Power product line at stand 7.A31.

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