Playout automation

"Playout automation has been the norm in broadcast operations for more than 20 years. The core values are that it reduces the need for mundane jobs, it allows multiple channels to be broadcast from  a  single  centre  sharing  resources  over  a  server  area network,  and  it  ensures  a  slick  and seamless output. The  new  generation  of  automation  systems,  using  software-defined workflows  in  a  virtualised environment,  creates  the  opportunity  to  move  to  new  business  models.  Wise  vendors  will  offer innovative  models  such  as  floating  licenses,  ensuring  that  the broadcaster  only  pays  for  what  is used.

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