PixelPower

Sky Television, Pixel Power & Automated Promo Versioning

Sky Television talks about its evolution of Promo Versioning culminating in the deployment of Gallium FACTORY from Pixel Power to automate the production of multiple versions of trailers and  promos, ensuring correct-first-time accuracy and ultra-high productivity for everything from thematic channels to Sky Sports.

Matthew Hill, Manager of Navigation Development and Mastering added "Whilst we started out cautiously, focusing our launch on Entertainment promos, our ambition is to soon automate more than 70% of our work by introducing Sky Sports promos and other services, with manual mastering focused purely on Campaigns, allowing Sky Creative's teams the freedom to create high impact messaging.

Chris Jones Head of Continuity and Navigation at Sky said "We needed a system that could support promo versioning at high volumes; replacing the repetitive, resource intensive, manual task of versioning with an automated route, flexible enough to deal with the changing demands of the business.”

Once Gallium FACTORY receives a set of instructions it generates all the versions faster than real time and delivers them as technically compliant files to the broadcast MAM system.

“Our technology is called Gallium FACTORY for a very good reason,” said James Gilbert, CEO of Pixel Power. “It is designed for high volume automation of repetitive manual tasks, generating multiple versions to strict instructions and getting it right every time. Sky is an extremely demanding environment, and Gallium FACTORY is delivering on its promises, producing strong channel and programme marketing campaigns where the only manual inputs are creative ones.”

Latest news

  • Pixel Power strengthens Dubai office

    Stand 301, CABSAT 2019, Dubai World Trade Centre, 12 – 14 March: Pixel Power today announced the strengthening of its international sales team with the appointment of Mark Barkey to the role of Regional Sales Manager. He will be based in the Dubai office in Media City and will be responsible for the Middle East and North Africa regions.

    Read more

  • Virtual Power

    Content Management is a key part of the broadcasting workflow and nowhere is this more apparent than in the operation of playout. Ensuring the right content is played out at the correct time and with accurate details is essential. Reliable, virtualised broadcast playout solutions are critical – and they’re here.

    Read more

  • New Software-Defined Creation and Playout Automation for Linear, OTT and VOD from Pixel Power at NAB 2019

    Booth SL7613, NAB 2019, Las Vegas Convention Center, 8 – 11 April: Pixel Power is using NAB 2019 to launch two significant, virtualizable software products to the North American market. CREATE is an application for creating graphics templates; StreamMaster PRODUCE is a solution for fulfilling and delivering graphics in real time, with a flexible architecture that supports multiple channels and multiple operators.

    Read more