Sky Television, Pixel Power & Automated Promo Versioning
Sky Television talks about its evolution of Promo Versioning culminating in the deployment of Gallium FACTORY from Pixel Power to automate the production of multiple versions of trailers and promos, ensuring correct-first-time accuracy and ultra-high productivity for everything from thematic channels to Sky Sports.
Matthew Hill, Manager of Navigation Development and Mastering added "Whilst we started out cautiously, focusing our launch on Entertainment promos, our ambition is to soon automate more than 70% of our work by introducing Sky Sports promos and other services, with manual mastering focused purely on Campaigns, allowing Sky Creative's teams the freedom to create high impact messaging.
Chris Jones Head of Continuity and Navigation at Sky said "We needed a system that could support promo versioning at high volumes; replacing the repetitive, resource intensive, manual task of versioning with an automated route, flexible enough to deal with the changing demands of the business.”
Once Gallium FACTORY receives a set of instructions it generates all the versions faster than real time and delivers them as technically compliant files to the broadcast MAM system.
“Our technology is called Gallium FACTORY for a very good reason,” said James Gilbert, CEO of Pixel Power. “It is designed for high volume automation of repetitive manual tasks, generating multiple versions to strict instructions and getting it right every time. Sky is an extremely demanding environment, and Gallium FACTORY is delivering on its promises, producing strong channel and programme marketing campaigns where the only manual inputs are creative ones.”