Gallium Workflow Orchestration


Gallium Workflow Orchestration allows broadcasters to execute workflow tasks with media content. This enables a broadcaster to automate linear channel playout, automate addition/removal of graphics, branding or logos, package content or regionalise/localise content according to business demands.

Gallium Workflow Orchestration

Flexible, bespoke, modular and with completely new pricing models, these new technology platforms offer broadcasters the opportunity to acquire just the features or functional blocks that they need and only pay for them when they use them. The days of buying a hardware product where you only use 60% of the features 40% of the time are gone.


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Solutions based on Gallium Workflow Orchestration Technology Platform

File based content packaging | Gallium FACTORY automatically generates sophisticated clips, such as promos, trailers and marketing content, using intelligent graphics templates, information entered by the commissioning producer and direct access to the asset management system. It automatically creates all versions of a clip eliminating unproductive manual work, renders the finished sequence and delivers them to transmission or asset management.
Factory is a scalable, flexible and affordable solution which makes it easy to add high end graphics to non-live content.

Intelligent Automated Branding | Gallium PROMOTE is an intelligent automated branding solution that automatically creates and delivers dynamic promos and branding for live or thematic channels. It reads the traffic system and real-time schedule, then populates graphics templates for slates, bugs, promos and line-ups. Promote eliminates the repetitive tasks of creating cross-promotion, sponsorship, squeeze-back and other in-programme graphics.

Multi-Channel Playout Automation | Gallium PLAYOUT is a highly integrated, sophisticated and scalable scheduling, asset management and automation system that provides the intelligence to build a variety of playout solutions. Playout is ideal for playout facilities that need to implement automated control of transmission devices for graphics or complete channel playout.

A significant advantage of a software-defined solution is the ability to create new operational benefits such as on-demand usage and pricing models. Individual features can be purchased outright or bought on a pay-as-you-go basis by the quarter or hour.

Case study

To improve playout flexibility, Prime TV needed to overhaul its playout operations including the core functions of master control, channel branding and automation.

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