When it comes to branding and promotions, the mantra is simple—be consistent, be noticeable, get it right and do it again and again.

Promote is an exclusive software solution available only to broadcasters using Pixel Power playout systems. It provides a range of options for fully automating the creation and delivery of dynamic branding and promos across one or more channels.

Promote reads data from the traffic system and real-time schedule and then automatically populates graphics templates for slates, bugs, promos and lineups. Promote is entirely under control of the schedule and accepts triggers from any major automation system for true hands-free operation. It supports automated nexts, menus, line-ups and automated promo versioning of video and audio.

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Build graphics automatically around fixed schedules

Promote is available in versions to support any channel workflow. Easily support thematic channels with advance rendering of graphics sequences built automatically around fixed schedules. Promote connects to master control automation and can deliver updated and reversioned graphics seconds before air-time. Promote can also run channels entirely on its own following customized rules, contextual awareness of schedules, and by querying external data sources to populate junctions.

With Promote, live versioning and cross channel promotion is effortless across any number of channels.

Promote provides:

  • Rules based insertion of bugs, ratings, program pointers, and even complete promos.
  • Automated cross channel promotion
  • Automated in-program graphic overlay
  • Automated promo versioning
  • Automated credit squeeze

With Promote you can:

  • Increase branding and promotion throughput at no extra cost
  • Achieve consistent brand presentation
  • Create complex cross channel promotion campaigns
  • Free edit suites time for more creative tasks

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  • Does the cloud have substance?

    March 22 2017

    Just at the moment, every customer we talk to wants to move to the cloud. It is not just a techno-buzzword: people are really attracted by it. The idea of getting rid of all hardware and letting someone else worry about keeping machine rooms alive seems like a good plan.And they sometimes feel a bit deflated when we talk quietly and calmly about what is practical, what the benefits are and where the drawbacks lie, and what they really need to make it work.

Case study

To improve playout flexibility, Prime TV needed to overhaul its playout operations including the core functions of master control, channel branding and automation.

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