When it comes to branding and promotions, the mantra is simple—be consistent, be noticeable, get it right and do it again and again.

Promote is an exclusive software solution available only to broadcasters using Pixel Power playout systems. It provides a range of options for fully automating the creation and delivery of dynamic branding and promos across one or more channels.

Promote reads data from the traffic system and real-time schedule and then automatically populates graphics templates for slates, bugs, promos and lineups. Promote is entirely under control of the schedule and accepts triggers from any major automation system for true hands-free operation. It supports automated nexts, menus, line-ups and automated promo versioning of video and audio.

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Build graphics automatically around fixed schedules

Promote is available in versions to support any channel workflow. Easily support thematic channels with advance rendering of graphics sequences built automatically around fixed schedules. Promote connects to master control automation and can deliver updated and reversioned graphics seconds before air-time. Promote can also run channels entirely on its own following customized rules, contextual awareness of schedules, and by querying external data sources to populate junctions.

With Promote, live versioning and cross channel promotion is effortless across any number of channels.

Promote provides:

  • Rules based insertion of bugs, ratings, program pointers, and even complete promos.
  • Automated cross channel promotion
  • Automated in-program graphic overlay
  • Automated promo versioning
  • Automated credit squeeze

With Promote you can:

  • Increase branding and promotion throughput at no extra cost
  • Achieve consistent brand presentation
  • Create complex cross channel promotion campaigns
  • Free edit suites time for more creative tasks

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  • The Opportunities for Virtualized Playout

    December 5 2017

    "In the past broadcasters were prepared to pay 100 percent of the price for a product where they used 60 percent of the features 40 percent of the time,” said Ciaran Doran, executive vice president at Pixel Power while speaking to Peter Suciu, TV Technology for his article looking at the endless possibilities for Virtualized Playout, along with Imagine Communications, Snell Advanced Media, Harmonic and Grass Valley.

Case study

To improve playout flexibility, Prime TV needed to overhaul its playout operations including the core functions of master control, channel branding and automation.

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