PIXEL POWER ANNOUNCES REAL-TIME 3D CAPABILITY FOR CLARITY CHARACTER GENERATOR FAMILY

Version 7 Software includes real-time 3D and perspective DVE

April 18, 2005, NAB, Booth SU7132…
Pixel Power Ltd. (www.pixelpower.com), Cambridge, England, today announced the availability of Clarity Version 7 software which offers significant feature enhancements for the Clarity character generator family.

The new real-time 3D capability is available as an option on most Clarity systems. 3D objects and animation sequences are prepared offline using industry standard Autodesk 3DS Max software. Models can contain any level of surface complexity, including transparency, and the final animations are exported to Clarity as RPF image sequences.

Most Clarity objects, including animated text, cell animations, images and clocks, can be added to the surfaces of the 3D animation by using the Clarity Surface Picker. Alternatively, Clarity can "search" and display the best view of a surface allowing users to drag and drop graphic layers directly onto the surface. Graphic layers can be scaled, rotated and positioned within the surface with dynamic, real-time display. The 3D animations then play out in real time with live mapping of dynamic content onto the 3D object surfaces.

Applications include 3D scoreboards, elections, dynamic map displays, interactive television, channel branding and any graphics display which requires the additional impact of real time 3D animation.

Version 7 software also offers 2 ½ D perspective on foreground objects, including live squeezebacks. Object layers can be rotated on 3 axes with control of perspective and vanishing point. Other new features include timeline based editing and custom keyframe animation moves. All Clarity systems are supplied with the Windows XP Professional operating system and a new user interface simplifies access to the sophisticated feature set.

James Gilbert, CEO of Pixel Power Inc, states, “This significant software release brings real-time 3D capabilities to the Clarity family, both live mapping onto 3D objects and perspective squeezeback. We’ve also moved to Windows XP and created a new user interface which makes Clarity even easier to use, whether in graphics production or live event work”.

About Pixel Power:

Established in 1987, Pixel Power is dedicated to providing broadcasters and facilities with powerful graphics and character generator products. With a flexible, professional range of award-winning products, Pixel Power has over 2000 systems installed worldwide.

Pixel Power Ltd. corporate headquarters is located in Cambridge, England, with a wholly owned US subsidiary, Pixel Power Inc., based in Pompano Beach, Florida. Pixel Power maintains its global presence through a worldwide network of distributors. www.pixelpower.com

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

* Images available on CD or at www.pixelpower.com