PIXEL POWER ANNOUNCES SIGNIFICANT UPTAKE OF CLARITY BY GERMAN BROADCASTERS

WDR, RTL2, Vox and HR all choose Clarity graphics systems

April 18, 2005, NAB, Booth SU7132…
Pixel Power Ltd. (www.pixelpower.com), Cambridge, England, today announced significant uptake of Clarity character generator systems in Germany. In partnership with their local distributor, SHM (www.shm-broadcast.de), multiple unit sales have been made to WDR, RTL2, Vox, CBC and HR in the past few months.

After extensive evaluation of competitive systems WDR, Cologne, are purchasing a total of 48 Clarity 500 systems by the end of 2006. The first 20 systems have already been delivered. WDR chose Clarity because it has an easy to use high quality character generator feature set supplemented by video clips, DVEs and an upgrade path to High Definition. The quality and smoothness of the animation effects and Pixel Power’s willingness to work with WDR to further enhance the product were key factors in the purchase decision.

Hessischer Rundfunk in Frankfurt plan to purchase Clarity character generator and still store systems for News, Sports and mobile production. Key factors in their decision were the ease of integration with their MOS newsroom and automation via TCP/IP network. They evaluated this capability thoroughly by including a mock newscast with full control room crew and live talent as part of the competitive demonstration process, before choosing Clarity.

CBC in Cologne have also purchased Clarity systems for the master control playout of RTL2 and Vox. The systems are under automation control and supply interstitials, including audio voice-overs, squeezebacks and Now/Next program information. CBC were particularly impressed with the audio capabilities and the provision of redundant power supplies and watchdog bypass, essential for a device placed in the program video stream.

Jürgen Helscher, Managing Director of SHM Broadcast, said “Our many years experience of the German CG market combined with the excellent Pixel Power product line enabled us to win this business in a competitive environment. We look forward to continued growth of our joint businesses in Germany”.

James Gilbert, CEO of Pixel Power Inc, affirmed, “Our close cooperation with SHM and commitment to delivering quality character generation products is paying off. Together we will continue to build strong relationships with the major German broadcasters to become the CG of choice in Germany”.

About SHM:

Headquartered in Forstinning, Germany, just outside Munich, SHM Broadcast provides professional video systems, consulting services and representation of leading manufacturers of digital video and audio equipment to the broadcast, outside broadcast vehicle, postproduction, graphic and film industries in Germany and Austria. Jürgen Helscher, the Managing Director of SHM, has 18 years experience in the broadcast industry.

About Pixel Power:

Established in 1987, Pixel Power is dedicated to providing broadcasters and facilities with powerful graphics and character generator products. With a flexible, professional range of award-winning products, Pixel Power has over 2000 systems installed worldwide.

Pixel Power Ltd. corporate headquarters is located in Cambridge, England, with a wholly owned US subsidiary, Pixel Power Inc., based in Pompano Beach, Florida. Pixel Power maintains its global presence through a worldwide network of distributors. www.pixelpower.com

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

* Images available on CD or at www.pixelpower.com