PIXEL POWER ANNOUNCES NEW STRATEGIC PARTNERSHIP WITH TEXT-TO-TV SPECIALISTS SIREN

Txt2TV services provide a new revenue stream for the broadcaster / producer

April 18, 2005, NAB, Booth SU7132…
Pixel Power Ltd. (www.pixelpower.com), Cambridge, England, today announced a new strategic partnership with text-to-TV (“Txt2TV”) specialists Siren World Wide Ltd (www.siren.tv).

Siren, the London-based participation TV agency, is the one of the world’s leading providers of SMS TV services, having worked on all the major reality TV formats over the past 3 years, most notably Big Brother, Pop Idol and X-Factor.

Txt2TV services are typically presented as a graphical overlay and are designed to encourage viewer participation with the program, adding to the overall entertainment experience, building loyalty and providing a new revenue stream for the broadcaster/producer.

Siren has recently taken a decision to adopt the Clarity graphics system as its platform of choice. Siren’s Chief Executive, Chris Pressley explains:

“We’ve spent a great deal of time over the past few months looking for the right broadcast graphics platform and have chosen to work with Clarity. The Clarity system is extremely sophisticated yet easy to work with and this together with the planned developments in 3D capability made it the right choice for us”.

The partnership sees the companies collaborating on a worldwide roll-out of Siren’s Txt2TV applications. Pixel Power’s CEO James Gilbert sees strong potential in the partnership:

“Pixel Power’s strength and experience in broadcast graphics and Siren’s creative and technical expertise in Txt2TV solutions is a very powerful combination. We are delighted to include Siren on our roster of application partners and look forward to a highly successful partnership”.

The initial focus for the venture is on music and youth channels in the US, Europe and the Far East.

About Siren World Wide Ltd

Siren was formed in February 2002. It is the UK’s leading participation TV agency, providing a broad range of premium telephony services and mobile entertainment products. Siren was the first company to run an SMS TV game in the UK, for Channel 4’s Big Brother in 2002.

Since then the company has expanded to include ITV, Sky, Turner Broadcasting and Flextech Television among its broadcaster clients and is now seeking to expand its operations in other territories, principally in the US.

Siren is funded by Morgan Ventures Ltd and works closely in the US with sister company Emuse Technologies, who specialise in providing interactive TV solutions.

About Pixel Power:

Established in 1987, Pixel Power is dedicated to providing broadcasters and facilities with powerful graphics and character generator products. With a flexible, professional range of award-winning products, Pixel Power has over 2000 systems installed worldwide.

Pixel Power Ltd. corporate headquarters is located in Cambridge, England, with a wholly owned US subsidiary, Pixel Power Inc., based in Pompano Beach, Florida. Pixel Power maintains its global presence through a worldwide network of distributors. www.pixelpower.com

All trademarks used herein, whether recognized or not, are the properties of their respective companies.

* Images available on CD or at www.pixelpower.com