Pixel Power BrandMaster Wins Star Award at IBC 2009

World’s First Branding Switcher™ Recognized for Innovation by Editors of TV Technology Europe

Burbank, Calif, September 21, 2009 -- Pixel Power, a leading provider of broadcast graphics systems, today announced that its BrandMaster™ Branding Switcher™ is the recipient of a 2009 STAR (Superior Technology Award Recipient) Award given by the editorial staff of TV Technology Europe magazine at the 2009 IBC convention.

The STAR Award (Superior Technology Award Recipient) celebrates and showcases the preeminent technological innovations available to the broadcast industry. TV Technology Europe's editors reviewed a variety of products from the more than 1,300 vendors at IBC, examined the technical applications and their overall contribution to the industry, and then chose 25 winners. TV Technology Europe, published by NewBay Media (www.nbmedia.com) is the region's leading magazine for broadcast technology.

“Today’s competitive landscape is forcing broadcasters to contemplate an effective branding strategy for even the simplest of channels,” says Pixel Power, Inc. CEO Pete Challinger,” but as always, cost control is critical. Pixel Power is very pleased to have the unique value proposition that BrandMaster brings to addressing the challenge recognized with the prestigious, international STAR Award.”

Pixel Power BrandMaster responds to broadcasters’ need to apply distinct branding to even the simplest channels in order to compete. BrandMaster combines complete master control and high-end branding graphics in a single integrated system that efficiently brands each channel while eliminating the need for a separate graphics pool. BrandMaster puts advanced broadcast graphics directly at the point of transmission to reduce the complexity of the signal path and to streamline the channel branding process. This significantly reduces the amount of equipment, power consumption, and total cost required to deliver a uniquely branded broadcast channel.

BrandMaster supports both HD and SD channels. It delivers logos, clocks, text crawls, multiple tickers, DVE moves, automated scheduling and available EAS support. Advanced audio handling includes multichannel support, shuffling, voiceover and available Dolby-E. In addition to the standard model, BrandMaster Clips adds 2 HD video clip players supporting up to eight hours, each with video, key and 2D DVE. For premium channels with sophisticated branding needs, BrandMaster 3D delivers real-time 3D and multichannel 3D DVE. Dynamic text and live video from internal and/or external sources can be mapped onto sophisticated 3D models with keyframe animation. BrandMaster delivers its impressive functionality for less than the cost of most switchers with no graphics. For complete specifications and other information, please visit www.pixelpower.com.

Notes to editor

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools and live interactive content with more than 2,000 installations worldwide. With a local presence around the world the company’s award-winning solutions suit broadcasters, post-production houses and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable and cost-effective on-air graphics. Established in Cambridge, UK, in 1987, the company also has a wholly owned subsidiary office in the USA, and a dedicated network of distributors and support offices around the world. BrandMaster™ and Branding Switcher™ are trademarks of Pixel Power, Inc.