Pixel Power Unveils Complete Family of Branding Switchers for Master Control with Addition of Clips and 3D Configurations

Range of Configurations Offers Broadcasters “Custom Fit” Branding Solutions for Individual Channels

Visit Pixel Power at Booth SU10012

April 20, 2009. BURBANK, Calif.- Pixel Power, a leading provider of broadcast graphics systems, today unveiled the complete product lineup for BrandMaster™--the world’s first Branding Switcher™--with the introduction of BrandMaster Clips and BrandMaster 3D. BrandMaster, which is making its public debut at NAB 2009 in booth SU10012, seamlessly integrates a complete master control switcher with broadcast graphics for channel branding.

“BrandMaster dramatically simplifies the cost and complexity of channel branding, said Pixel Power Inc. CEO Pete Challinger. “We recognize, however, that ‘one-size-fits-all’ is not the answer for today’s diverse channel requirements. All BrandMaster systems deliver a complete set of automated broadcast tools and master control functionality, but by offering a family of products we enable customers to better match their deployment to their specific needs.”

The BrandMaster branding switcher puts advanced broadcast graphics directly at the point of transmission to reduce the complexity of the signal path and to streamline the channel branding process. This significantly reduces the amount of equipment, power consumption, and total cost required to deliver a uniquely branded broadcast channel.

BrandMaster™ and Branding Switcher™ are trademarks of Pixel Power, Inc.

For complete specifications and other information, download the BrandMaster™ range
brochure now!

BrandMaster

BrandMaster supports a wide range of branding requirements for both standard and high definition channels including multi-layer static and animated logos, clocks, text crawls, multiple tickers, DVE moves such as squeezeback, automated schedules, EAS and many other graphics elements. Full audio handling is included for multichannel sound with shuffling and voiceover capabilities. It also seamlessly integrates with all leading automation systems. BrandMaster utilizes an upstream router for crosspoint switching and offers full support for major routing control protocols to work with local master control routers or busses on the main station router.

BrandMaster Clips

BrandMaster Clips offers the entire core BrandMaster feature set and adds two HD video clip players, each with video and key streams, as well as 2D DVE. The clip players can be used to deliver animated backgrounds, snipes, bumpers or complete promo playback. BrandMaster Clips offers a sophisticated audio toolset including available support for Dolby-E. The use of a dedicated clip subsystem and mild compression provide the highest quality of video playback. BrandMaster Clips includes 2 hours of HD clip storage and is expandable internally up to eight hours.

BrandMaster 3D

BrandMaster 3D brings the power of real-time 3D and multi-channel 3D DVE capabilities within a compact 3RU chassis to support the needs of premium channels that require the most sophisticated branding graphics. Dynamic text and live video from internal and/or external sources can be mapped onto sophisticated 3D models with keyframe animation.

BrandMaster will have its first public demonstration at the National Association of Broadcasters show, April 20 – 23 in booth SU10012. It is available for immediate order for a special NAB introductory price starting at $20,000 (U.S.). This is below the cost of competing master control switchers alone with limited or no graphics capability,

About Pixel Power

Pixel Power is a leader in the development and production of SD and HD broadcast graphics systems, news production workflow tools, and live interactive content with more than 2,000 installations worldwide. With a local presence around the world, the company offers award-winning solutions that suit broadcasters, post-production houses, and outside broadcast (OB) trucks of all sizes for distinctive, professional, reliable, and cost-effective on-air graphics. Established in Cambridge, U.K., in 1987, the company also has a wholly owned subsidiary with offices in the USA and a dedicated network of distributors and support offices around the world.